Odery Drums is one of the largest drum manufacturers in the world. The EForce line is its high-performance electronic drum kit division, played by professional drummers worldwide. The previous site communicated neither the technical precision nor the premium identity of the products.
The EForce electronic drum kits are a technical benchmark in their market. Played by professional drummers, awarded internationally, built on proprietary technology. The site communicated none of it. Purchase decisions happened despite the site, not because of it. The design brief went beyond making a pretty site. We built a product system: architecture organized around model comparison (how the buyer shops, not how the company files its catalog), a design system that scales to 6 languages without losing identity, and motion that conveys the kits' technical precision before the user reads a single spec line.
Clear product architecture for the 4 active models: EF2 (V1 to V4), EF5, F10, and F50, with hierarchy and easy comparison.
Premium visual identity that carried Odery's technical precision and global brand positioning.
Motion and animation that conveyed the kits' performance with the same intensity they deliver on stage.
Multilingual support (PT, EN, ES, IT, DE, ZH) with a scalable translation system to serve international distributors.
An integrated support hub with manuals per model and version, cutting repetitive requests to the service team.
The site went live in 3 weeks with clear product architecture, a documented design system, and multilingual support in production across 6 languages. The experience conveys the kits' performance before the user reads a single spec line. International distributors gained reference material that did not exist before. The support team cut repetitive requests with the integrated manual hub organized by model and version.
You don't need everything figured out. Tell us what's in the way and we'll build it together.