Odery Drums runs sales, catalog, international importing and after-sales at the same time, at the volume of one of the world's largest drum manufacturers. Each area has its own logic: the sales funnel needs to know what's in the catalog, the catalog comes from Sankhya, importing carries its own exchange rates, ICMS and customs-clearance timelines. Odery ERP brings the six areas into a single system, with AI in the service layer.
We could have wired Sankhya to an off-the-shelf CRM. That would have been faster. Instead, Odery ERP was built around the real operation: sales, catalog, importing, after-sales, team and marketing sharing the same database, with role-based permissions and history that doesn't get lost between departments. Each area gets the interface the people in that area actually work with day to day, not a generic management-system screen.
Board-based sales CRM, with a funnel by stage, owner, close forecast and history for every deal.
Catalog integrated with Sankhya, with no re-entering products and prices across two different tools.
Importing module (COMEX) with exchange rates, ICMS, shipping, customs clearance and arrival timelines, process by process.
After-sales and team management in the same system, with role-based permissions and task tracking per person.
AI in the service layer: logging a contact by voice turns into a task on its own, and a single question finds the answer across any conversation already on record.
The system brings sales, catalog, importing, after-sales, team and marketing together on one database. The catalog never needs re-entering, because it comes straight from Sankhya. Importing keeps every process tracked from order to stock. And AI sits next to each step: it captures what was said on a call, turns it into a task, and answers when someone on the team asks what was already agreed with a client.
You don't need everything mapped out. Tell us what's stuck and we'll build it with you.